I was hired in by the founder of Infinite Reality in April of 2022, my title:  Executive Producer in Marketing and Special Projects. In truth, my job was to introduce the emerging tech company to the world.  But before that could happen, I had to build creative teams and establish the foundational processes that would support the company as a whole. One of our first and biggest clients was Warner Bros. Discovery Sports, which sought immersive experiences for two of their most-watched sports: UCI Cycling and SGP Motocross. It was a classic case of building the car as we were already on the highway. And before long, we had created two apps, both available on the IOS and Android platforms, both with an online immersive experience. All the work paid off—Infinite Reality now stands at the forefront of immersive experiences, recently launching iR Studios and making its debut on the Google Marketplace.