The car-buying website was once a client of an agency called Tiny Rebellion (previously DW+H and also the company that put eHarmony on the map). I was plucked from DW+H by TrueCar to come in and help build the internal marketing department. For the next 6 years, I was instrumental in creating several campaigns, broadcast, social, digital, etc, for the company,y including a full, 360-degree rebrand that included production in Buenos Aires and a brand new illuminated sign along the 405 freeway in LA. All of which helped Truecar raise brand awareness by over 40% in the marketplace and elevate the brand to be a fierce contender among the top five industry leaders.